Vivo Fibra | Wi-Fi in Every Room

This project presents a conceptual film created with generative AI to visually demonstrate that Vivo Fibra’s Wi-Fi works seamlessly in every room of the house.

The story takes place inside a Brazilian middle-class home, following different characters and spaces, bedrooms, living room, and backyard, all connected at the same time, without interruptions.

The narrative moves from everyday realism into a subtle layer of imagination, using visual metaphors to express the power of the connection and reinforce the idea that the signal follows the user wherever they are inside the home.

The project combines photorealism, cinematic aesthetics, and visual storytelling, maintaining consistent lighting, atmosphere, and visual language across all scenes.

Highlights

• Creative concept and visual direction with generative AI

• Storytelling applied to connectivity

• Visual representation of Wi-Fi across multiple home environments

• High-end advertising campaign aesthetics

This case demonstrates how AI can be used to translate technical benefits into clear, engaging, and memorable visual narratives, expanding creative possibilities for technology and telecom campaigns.